There are four words that can simplify how you think about growing your business. Use these words as action items to articulate the steps you will take to make the next 12 months unbelievably successful.
What are you doing today that isn't getting you anywhere? It's not getting you new business or repeat business. It's not reducing your expenses or increasing your profitability. This could be a product line you are carrying that isn't profitable. Maybe there are only a few clients buying this product or service from you, yet you're lugging around this big rock waiting for new clients to sign up for it, but they aren't — or maybe you're not actively seeking new clients for it. Whatever this monkey on your back is, it's draining your time. It's pulling away resources you could use to actually make money. So, stop doing it.
There are probably a million things you want — or need — to start. Maybe you need to start holding more staff meetings to keep everyone on the same page. Maybe you want to start an achievable marketing campaign instead of waiting for new clients to just show up. Maybe you want to start a blog and email newsletter to stay top-of-mind with all of your contacts so they think of you when they're ready to buy services you offer. Figure out what you want to start, then write it down. That small act of writing down what you intend to do will put you on the path to make it happen. So, figure out what can help you improve your business, and go start it.
Right now, you are doing some things very well. It could be the technical knowledge you bring to your clients. It could be how easily a client can reach someone at your company for help. It could be the outstanding leadership provide you provide for your team. Sometimes people don't give themselves enough credit for what they are doing well. Take stock of what is working for you, and keep doing it.
You are likely doing some things that are working, but could be working a little better if you made some modifications. As you evaluate your entire business at a high level, look for pockets of things you can polish a bit to get a brighter outcome. Identify precisely what you want to change about them, then make a plan to implement your ideas.
One more thing you must do: assign tasks to yourself and your team and add dates so that you have accountability. Without accountability, you're just spinning your wheels and that's just a waste of time.
Wishing you all the best for a spectacular 2015!