Happy Holidays from all of us at MailerMailer!
Here's a really quick tip on what you can send to your IT prospects and clients this time of year:
Many companies plan their IT budgets in December, January and even as late as February. Many small companies don't have a specific IT budget at all — they just spend based on what comes up during the year.
To help your contacts understand how they should consider structuring their IT budget, share some examples of what other companies are focusing on. This will give them ideas on how they should allocate their resources, which could drive more business for your company in 2015.
If you have downtime during the holidays, write an article that outlines what analysts are predicting. Send that article to all of your contacts and track your email metrics so you can see who is reading the article. Those who read this piece are worth following up with to see how you can help them create the right balance in their IT budget.
Or — save yourself a lot of time and sign up for Presstacular. You'll instantly have access to our 2015 IT Budget Planning article — already written, ready to send.
- Login to your account and select your template.
- Enter "Where to Allocate Your 2015 IT Budget" as your email subject line and proceed to selecting articles.
- Click on 'Budgeting' to select "What You Need to Know About Creating an IT Budget for 2015" and send your message.
IMPORTANT: Afterwards, review the details metrics in your account to see who opened your email and read the article. Follow up with them to discuss ways that you can help to optimize their IT spending.
Wishing you all the best for 2015!