Ever wonder how we make our marketing videos? Our process is probably overkill for most people. Fortunately, you don't have to follow the path that we took - I've got a tip on how you can do your own videos very quickly.
First, a little background on ours. It takes us about half a day total to make a clip that we upload to our IT Marketing YouTube Channel, which includes recording and editing time. One of our in-house designers helps quite a bit. He works the camera, reminds me when my energy level goes low so we can re-record the clip, and then creates the final cut using iMovie on a Mac. I write the blogs ahead of time so I know what to talk about during the video.
It takes me numerous attempts for each segment of every video because I'm really bad at memorizing lines. Don't worry - my video below has an idea for you so you don't need to memorize any lines or buy any new equipment to make engaging videos for your business.
Here's Our Overkill Setup
I purchased a green screen and lighting kit for about $200 from Amazon that we put in a spare office, affectionately dubbed "The Studio."
Our camera is a basic HD camcorder that we bought at Best Buy ($300). We mount it on a tripod and put tape marks on the floor for the chair, lighting and tripod just in case they get moved by the office cleaning crew at night. For audio, we use a professional mic ($90) that's out of view of the screen when we record. I put a pop filter in front of the mic, which reduces the popping sound when I say any word that starts with the letter p.
Again, our setup is overkill for the vast majority of businesses who want to make marketing videos. We got the equipment because some of our clients asked if they could record videos in our studio, so we obliged and were able to recoup our investment.
Side note: if you are in the Washington, DC area and would like to record your own video in our studio using this equipment, contact us and we'll help you out.
How to Make Videos Without Getting Extra Equipment
The truth is you don't need all of this gear to make videos that your clients and prospects will find useful. Creating marketing videos is a lot easier than you might think and you already have the equipment you will need.
Here's a 90-second video that shows you the fastest, easiest way to make marketing videos for your website and email campaigns without buying any new equipment. You can probably do your first one in about 10-15 minutes.
- Ask your help desk team the most common questions they get asked regularly.
- Put a sticky note with one question on your computer, just below it's webcam. This way, when you look at the sticky note, your viewers will think you are looking right at the camera (in other words - you're looking right at them). You can also type your question into Word and leave it on your screen as you answer it.
- Use any video recording tool that you have on your computer or Google the term "free webcam recorder" to find options. You can also use your smartphone instead of your computer. There are inexpensive smartphone mounting devices to connect your phone to a tripod.
- Click the record button and then answer the questions in your own words, just as if a client had called you up and you were providing them with an answer. Imagine you are doing a consulting session on the spot. It will help you relax so you can be yourself on camera.
- Write a 2-3 sentence description (you can use the question as part of your text) and upload it to YouTube, Vimeo, Wistia or other video hosting service. Then, embed the video on your website as a resource. Here's how to create your own YouTube channel.
This process makes it very fast and easy to create videos for your clients and prospects to address topics that they are thinking about.
If you would like to make screen recordings of useful tips, like using Windows, Office 365 or other helpful videos, use recording tools like Camtasia or Screenflow and narrate your session as if you are helping a client. Your words will flow naturally.
Coming Up with Additional Topics
The most challenging part of making your marketing videos isn't recording them. It's coming up with content that's engaging.
Presstacular clients can use our vast content library to get talking points to record on video. When you publish the content on your IT blog, which Presstacular hosts, you can add links to your videos. We also provide brandable PowerPoint slide decks and white papers to minimize the amount of work you need to do.
Not yet a Presstacular client? Request a demo to see a sampling of high quality content that can drive more MSP sales for your business.