Top 10 MSP Marketing Activities to Do on a Weekend - or Vacation

Posted on Aug 05, 2016 · No Comments

You can see from our poll on the lifestyle of IT professionals that many people work on the weekends or during vacation. Well, if you're going to do it, here's our list of the top 10 MSP Marketing activities you can do:

  1. Come up with a list of questions your prospects would ask themselves at different stages of the buying process: 1-awareness of a problem, 2-research to find solutions, 3-specific questions they would ask to solution providers like your company.
  2. Answer the above questions in writing. You can use this as blog material for your site or extra handouts when you meet prospects.
  3. Handwrite thank you cards to clients, partners, and prospects. Nobody does this anymore so you'll stand out and be remembered.
  4. Write case studies of current clients. Quick format: Issue they faced, Problem it caused, Solution they implemented, Results they got.
  5. Draft a checklist to train new staff, even if you're the only person doing sales right now. Include everything you've observed about what works and what doesn't (the latter is very important in training). When you grow, you won't have time to write this document so having it ready now will help you later.
  6. Do research on LinkedIn to identify new potential partnership opportunities, not just prospects.
  7. Send emails to prospects to start a dialog. Almost everyone still checks email even when their office is closed.
  8. Read books that you've been meaning to get to but didn't have the time. Here's a good one on MSP marketing: The IT Marketing Crash Course, written by yours truly.
  9. Decompress. Play golf, go for a bike ride. It will allow your mind to breathe and you'll be more productive when you're back at the office.
  10. Call your mother -- or a family member or friend you haven't spoken to in a while. You'll feel better and so will they.