This Thursday is Thanksgiving in the U.S. You might think this means a slow time for your business. Guess what? This is a perfect newsjacking opportunity to market your IT support business. Newsjacking ties something in the news to something your company does, like IT support.
What to Tell Your Prospects This Week
Send an email to tell your contacts about any changes to your holiday support schedule for Thanksgiving this week. If you're open and will not have any changes, send an email to let your contacts know that, too.
If you are open...
If your support desk is open, tell your prospects, not just your clients. Their current provider might not be open! Here's an example of the note you could send to your prospects:
Hi <first name>, just a quick note to let you know that <your company name> is going to be open throughout the Thanksgiving Holiday this week in case you have any IT issues.
If your current IT provider isn't open or if you can't get a hold of them, contact us at <your phone or email> -- we've got your back. Happy Thanksgiving!
If your support hours will be different...
If you are closed or have a change in your support hours, you can send something like this:
Hi <first name>, just a quick note to let you know about our support hours during the Thanksgiving holiday.
<your company name> will be closed on Thanksgiving Day so that our team can celebrate the holiday with their families. We will re-open with regular support hours on Friday.
If you have any IT emergencies, please contact our hotline at <your phone or email> -- we've got your back. Happy Thanksgiving!
Save this tip for other holidays! It's a simple, yet powerful message that will generate goodwill for you very easily.