The Heartbleed security exploit presents a very timely opportunity to notify your contacts about security issues and also position your company as a trusted source for IT services.
Here's what to do this week: draft an email alert and blog post that covers the following key points about Heartbleed.
- What is Heartbleed
- How it works
- Who is affected
- What you should do
Many of your contacts may not fully understand the technical nature of the exploit so be sure to add everyday examples that they can relate to.
Send your alert to all of your contacts, not just your clients. Your proactive message will resonate with your recipients and keep you top of mind. Include a "Call to Action" at the bottom so that readers know that you are there to support them.
We have drafted an article on Heartbleed that is ready to use from your Presstacular account. Follow these simple steps and you'll be done in less than 5 minutes — your contacts will appreciate the alert:
- Login, select your custom template and enter the email subject line, something like "Alert: Web security flaw may compromise your confidential data".
- Select the Heartbleed article and click "Edit Copy" to make any changes, such as linking the "Contact us" text to your web contact form or email to encourage readers to connect.
- Click "Continue" to send the message to your contacts and simultaneously post it to your Prestoblog.
This story continues to develop so please feel free to edit the article to include any additional insights or breaking news that you would like to add.
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