Clients: we just released a new guide that you can offer as a download on your website to generate leads: The IT Checkup Checklist.
This document is a one-page checklist of questions that gets IT prospects to think about gaps in their use of technology. Each question includes a short description on why the specific topic, such as data backup or malware, is important.
Readers see a wide range of IT topics that they may not have considered - or if they rely on an outside firm (maybe your competitors) to manage their IT, the IT Checkup Checklist offers questions to ask, which can lead to conversations with you.
Add Your Logo and Contact Details
You can customize The IT Checkup Checklist with your logo and contact information and save it as a PDF for distribution via email or online. Since the document is provided in Microsoft Word format, you can easily modify it with text tweaks as well.
You can even print it out and mail it to prospects and clients. Include it as an insert in your next set of invoices. Use as a "leave behind" at your next prospect meeting. Offer it as a way to stay connected with people you call.
This checklist allows small IT companies to have marketing material that is educational in nature rather than a sales piece that usually gets thrown away.
The IT Checkup Checklist can be used as a lead magnet on your website. A lead magnet is something that draws in qualified leads for your business. It provides visitors with an incentive to contact you.
Think about your website. If you use a generic contact form as your primary way for prospects to connect, there is no compelling reason for a visitor to reach out to you.
On the other hand, when you offer a useful document as a free download, you motivate your website visitors to share their contact information in exchange for the checklist.
Even if you have been thinking about redoing your site, you can post this guide for downloading from your website now to start attracting more business. It will help you convert your website visitors into qualified leads.
You can continue using the checklist and integrated lead capture form when you update your site. This way, you don't have to wait to generate leads. You can capitalize on whatever you have in place for your site right now without making any changes.
How to Get The IT Checkup Checklist for Your Business
- Curated Newsletters - monthly done-for-you IT email newsletters, $99/month. Completely turnkey. We do all the work, you benefit by having a marketing rhythm for your business. Signup online.
- Presstacular - access to our huge library of IT articles that you can edit; includes email newsletter and blog tools, $199-599/month. Schedule a demo time.
Presstacular customers: we have already sent you the link to download this guide. If you are a customer but did not receive the link, please contact Presstacular support and we'll resend it.