We've just released a new marketing kit to help IT services companies generate more leads.
The Executive's Guide to IT Terminology marketing kit teaches non-technical people about everything from adapters to zero-day vulnerabilities. It explains over 200 important IT terms and concepts in simple language so your prospects see you as the IT expert that you are. It will help you find new IT leads and close more business.
The kit includes:
25-page guide entitled The Executive's Guide to IT Terminology — use it to educate prospects and clients on IT terms they can use to collaborate with colleagues and further their understanding of today's technical world.
3 different size formats so you can print and distribute this guide as a pocket-sized book. Along with a letter-sized guide, we have also included 5.5" x 8.5" and A5 versions that you can have commercially printed as convenient give-away. Autograph it before you hand it out. You will remain on your prospects' minds because, unlike a company brochure, they won't throw this guide away.
53-slide PowerPoint presentation that you can use to give client pitches, seminars and webinars to show off your expertise.
Verbal and written scripts that you can use to book seminars or speaking engagements at local organizations.
It took our editorial team over 250 person-hours to draft, review, edit and fine-tune this marketing kit. So instead of spending laborious time writing all of this material yourself, just get this kit and you'll instantly have educational marketing content at your fingertips.
Customize It With Your Branding
The IT Terminology Marketing Kit includes original PPTX and DOCX files so that you can edit/customize them for your business:
- add your logo and contact details
- include information about your business
- optionally add in a quick note about a recent project you did
- create a PDF of the white paper and articles to share with prospects or as a bonus for seminar attendees
How to Use the Kit
Prospects will buy from you if they trust you. You can build that trust by being the company that educates them about IT issues they face. This guide is a reference that they will keep handy, even if they are not ready to buy your services yet.
Plus, you can use it as a reason to reconnect with leads that have gone cold. Just email them a note that reads:
Hi, I thought you might like a new guide we just released on IT terminology that explains over 200 IT terms in plain English. Would you like a complimentary copy?
It's much more effective than a typical follow-up email that says "just checking in."
How to Get the Kit
This kit is available to our Gold and Platinum clients as part of their Presstacular subscription. It is not available for purchase separately.
If you are not yet a client and are interested in getting the IT Terminology Marketing Kit, please click here to set up a demo: