Ransomware is scary.
Companies are afraid of getting infected.
That means that the IT service provider that teaches these companies how to stay safe will have an advantage in winning new business. That IT provider will either be you or one of your competitors.
To help give you the advantage, use our new How to Protect Against Ransomware Marketing Kit. It gives you the educational tools and resources you need to build a reputation within your target market as the "go to" expert for protection against ransomware. Use the kit to generate new IT leads for your company.
This IT marketing kit provides you with documents that clearly explain what ransomware is and how to avoid being a victim of it. Presenting this valuable information will highlight your knowledge and expertise about this fast-growing computer security threat.
The kit includes a white paper and PowerPoint slide deck entitled How to Protect Your Business from Ransomware Attacks. You can easily edit each file to customize it for your MSP business.
Convert Web Visitors Into Qualified Leads
Rather than having a basic "Contact Us" form, which people will only fill out if they're ready to have a conversation with you, offer an incentive for visitors to connect with you.
On your home page, post a form with these words above it:
Download our free guide: How to Protect Your Business Against Ransomware
This way, visitors who see your form will have a good reason to provide you with their contact information. And this will allow you to nurture those new leads using an email newsletter, follow up sales calls to get them ready to buy your IT services.
Even if you were thinking of updating the site, you don't have to wait to start getting leads from it. Your current visitors will see the white paper offer and reach out to you.
Follow Up with Prospects Gone Cold
Prospects will buy from you if they trust you. You can build that trust by being the company that educates them about IT issues they face. This guide is a reference that they will keep handy, even if they are not ready to buy your services yet.
In addition to offering it as a download from your website, you can use it as a reason to reconnect with leads that have gone cold. Just email them a note that reads:
Hi <first name>, you may have seen the headlines of companies paying a ransom to get their data back after cybercriminals encrypted all of their files. Our new guide on ransomware hows you how to protect your business from this fast-growing security threat. Would you like a complimentary copy?
It's much more effective than a typical follow-up email that says "just checking in."
Included in Presstacular’s How to Protect Against Ransomware Marketing Kit:
- 9-page white paper on what ransomware is and what to do about it, including screenshots that show readers what attacks look like (.docx)
- 19-slide PowerPoint presentation that you can use to give sales pitches, lunch-and-learn sessions, seminars and webinars (.pptx)
- Written script to help book yourself as a speaker (just use the slide deck in the kit) - this is an excellent way to get in front of many qualified prospects at once
- A "how to" guide to use the marketing kit to your full advantage
It took our editorial team over 180 person-hours to put this marketing kit together. Instead of spending laborious time writing all of this material yourself, this kit instantly puts educational marketing content at your fingertips.
Using this marketing kit can help you get in front of new qualified prospects and close more IT sales.
- Microsoft Word and PowerPoint formats let you make any edits you would like
- Add your logo and contact information
- Add a note about your IT services
- Add a quick description (two or three lines is fine) about a project you did
- Include client testimonials about your service
- Save the white paper as a PDF for distribution to your prospects and clients
- Use the PowerPoint slides to give presentations at association events - and offer the white paper as giveaway incentive for attending
Even if a prospect does not read entire the white paper, the fact that you provided it positions your company as an expert resource. You'll stand out far above your competition and get a winning edge when you compete for bids, especially in this tight market for IT services.
What's a New Client Worth?
Our marketing kits are included free as part of Presstacular's Gold and Platinum subscriptions. Every now and then I hear from companies who really want to use our marketing kits but say they can't afford to subscribe.
Let me ask you this one question about your business:
What's a new client worth to you?
Most MSPs have clients that range between $250-1500/month, some much higher. In one year, that client is worth $3000-18,000. On average, clients generally stay with their MSP for a long time. Let's say your average is 3 years. To calculate what that client is really worth to you, multiply your average monthly revenue by 36 (12 months x 3 years).
In other words, every new client has a customer lifetime value (CLV) of $9,000-54,000!
That's a lot of money - and this is just for one new client. If you use the content of this marketing kit to make a presentation at your local chamber or a handful of associations, you have the potential to close many new clients.
Two new clients can generate upwards of $100,000 in CLV.
Investing in a Presstacular subscription is a tiny fraction of your CLV. If you're serious about growing your business, think seriously about getting tools and content to propel your marketing.
How to Get the Kit
Download all the files instantly online:
Want to Get This Kit Free?
Subscribe to Presstacular Gold and get this IT marketing kit plus a new one each quarter — and access our previous kits — all included with your subscription free!