You can get more traffic to your MSP website with some simple tweaks to its internal structure. Many years ago, Google chose the <title> tag of every web page to be one of the key factors it looks at when creating its index. If you look at the top part of your web browser, the text shown in a tab or the blue bar is from the <title> tag. This text is supposed to indicate what is on the page.
Google takes a lot of factors into account when it ranks your MSP website. For starters, when the text in your tag matches your web page’s filename and the heading (the <h1> tag) and the content includes several mentions of the same text, Google views the page as having some relevance to the text and indexes it accordingly. As more websites – particularly popular ones – link to your page(s), your site becomes more prominent in Google’s search results.
The Most Common HTML Mistake MSPs Make
Content management systems like WordPress, Drupal and Joomla automatically create these HTML tags so you don’t have to worry about the technical aspects of doing this correctly. However, the issue that most MSPs encounter is that they use only their company name for their <title> tag. This means that when Google ranks your website, it sees your company name as the most important text that should be indexed.
Think about this for a moment: if you are ranked well for your company name, will that generate more leads for your small MSP business?
Unless someone is out there specifically searching for your company, which is unlikely unless they met you and wanted to see that you had a web presence, using your company name for your web page’s <title> won’t do much for you. This simple mistake is costing you web search traffic.
To increase the chances that your site will get found for terms related to your business, like IT support or IT services, you need to focus on these terms within various pages of your website. This starts with your <title> tag, filename and <h1> tag.
What Your <title> Tag Should Really Say
Instead of using “ABC Computer Services” as the defining text to describe your web page, use something like “IT Support Rockville | ABC Computer Services” for the <title> and <h1> tag of your home page. For the text on your page, be sure to include the term “IT Support” and the nearby cities and zip (postal) codes that you serve. When someone nearby does a local search for IT support, you stand a much better chance of showing up in the results they see.
Giving Your Website More SEO Juice
Don’t use the same <title> tags for every page of your site. That’s confusing to Google. It needs to see differences in order to know which page is relevant for a particular search. Each page on your website is unique so give it a unique spin.
Create separate pages for the different services you offer, like data backup, disaster recovery, 24/7 system monitoring, patch management, you name it. This gives you the opportunity to have different <title> and <h1> tags for each page and focus on specific terms throughout the text on that page. Having more well-tagged content on your website will help boost your rankings.
Changing your <title> tag today doesn’t mean that your website will suddenly get ranked on page 1 very quickly. Google looks to see what other people think of your site to decide where it will stack you. If you have many inbound links of related search terms from other quality sites, that is an indication that your site has relevancy for those terms.
You can help Google know that you are relevant by updating your <title> tag to describe what you want to be known for.